Advance Notice List

Join the List, and We'll Write When It Opens

Bespoke Experience and Bespoke Tour are still in preparation through 2027. Nothing on this page can be booked and no payment is taken. Add your name to the advance notice list and we will contact you once each date, master and region is confirmed — and only then will we discuss what an itinerary might look like for you.

Preparing matcha by hand

What We Are Preparing

For reference only. Neither is on sale yet, and neither can be reserved from this page.

Daily Plan · Multiple Tiers

Bespoke Experience

Single-day, fully private encounters with named masters — a tea ceremony, an ink-painting lesson, an evening of ikebana. Planned across several tiers, from a single encounter to a fully layered day.

ReferenceFrom ¥300,000 / guest
Preparing ThroughQ1 2027
Planned OpeningQ2 2027
Multi-Day Journey

Bespoke Tour

A full private itinerary of a week or more, planned around several masters and regions, with a dedicated car and guide throughout.

ReferenceFrom ¥2,000,000 / guest
Preparing ThroughQ3 2027
Planned OpeningQ4 2027

These figures are reference starting points, not prices offered for sale. Every itinerary is built individually around what you tell us, and a written quotation is prepared for you personally — there is no set package and nothing is sold from this page.

Who You'll Hear From

A small, real team — not a call centre. One of us will write to you personally once there is something concrete to say.

Shohei Toguri

Shohei Toguri

Founder
Maoko Shibuya

Maoko Shibuya

Content Director
Narihira Sahara

Narihira Sahara

Owned Media Director

Add Your Name to the List

Takes about a minute. This is a request to be notified — not an application, and not a booking.

No payment is taken and nothing is reserved. We'll never share your details, and you can unsubscribe at any time.

A Few Questions You Might Have

Does joining the list commit me to anything?No. It is a request to be notified, not an application and not a booking. Nothing is reserved and no payment is taken at any point on this page.
Will you quote me a price if I write to you?Not from a price list. Once we are able to take bookings, we build each itinerary individually around what you have told us and prepare a written quotation for you personally.
What happens after I join?Nothing until there is something worth telling you. When dates, masters and regions are confirmed, one of us writes to you personally — and only then do we talk about what a trip might look like.
Are the figures on this page prices?No. They are reference starting points shown so you can judge the scale of what we are preparing. They are not offered for sale, and your own itinerary is quoted separately.